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Jacquelynn Waterman: Agency Principal


Prior agency experience

Thin Cow client list and portfolio samples

Jacquelynn Waterman founded Thin Cow, Inc. in December of 2000 with 15 years experience in advertising and design. Her mission in forming the company was to offer small and mid-size businesses a leaner approach to marketing and advertising. Prior to launching Thin Cow, Inc., Jacque’s vast skills were apparent as she advanced through various positions with Philadelphia area advertising agencies, interactive agencies, and design firms.

Trained in traditional paste-up in the mid-80s, her attention to detail and computer proficiency helped her to quickly advance from mechanical preparation to comping and graphic design while working for Reimel Carter Advertising. By utilizing her broad creative talents and her degree in Communication Design from Kutztown University, Jacque was promoted several times during her employment with Kingswood Advertising, and quickly became Art Director, which gave her more creative control over the work she was producing for the clients she managed.

In early 1994, Jacque was a key player in the creation of Kingswood Interactive, a division focusing on Web and multi-media development. Her organizational skills and attention to detail led her towards project management, and she continued to work as an Art Director for Kingswood Advertising while concurrently working as a New Media Producer for Kingswood Interactive. As she managed print clients such as the American Academy of Pediatrics and Bagel Builders, she also supervised and produced the Comcast Cellular Web site, and an interactive kiosk for The Civil War Trust.

When Kingswood was sold and became Backe Communications, Jacque chose to focus her attention on Web development, and began discussing options with US Interactive. Because Jacque had such a unique skill set, USI created a new position for her, resulting in a new company division. USI Studios was born to offer web site development at a competitive rate structure. For limited budgets, Web sites were developed by a single person, or a small, streamlined team of specialists. On any given project, Jacque would be the account executive, the information architect, the designer, and the programmer for the entire initiative. More multi-talented specialists were added to the Studios division, and the model was applied on a larger scale. After 2 years, 5% of the USI employees worked under USI Studios, but the Studios division consistently brought in 20-25% of the monthly revenues.

As US Interactive and USI Studios continued to grow, Jacque was becoming more of a manager, and less of a hands-on designer. Looking to reconnect with the print industry once again, Jacque left US Interactive and began freelancing both web development and graphic design services. In December of 2000, she incorporated her freelance business as Thin Cow, Inc.

As President of Thin Cow, Inc., Jacque continues to work according to the USI Studios model. She operates primarily as a project manager, pulling together the fewest number of individuals as possible in order to control the overall budget. When necessary, she will pull together specialists in areas such as printing, programming, and copywriting, but even then continues to handle each client personally. She is the senior account executive and art director for every Thin Cow, Inc. project, and she is always thinking about how to increase the value of her work by being able to provide more for less.

When she is not busy creating top-quality work for her clients, Jacque can usually be found touring the country on her Harley-Davidson Electra Glide. She also occupies her time with pottery and painting.

Feel free to review the complete Résumé of Jacquelynn Waterman.


Call Thin Cow today at 610-745-9089.